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Stand Out in the Age of AI

AI is changing how customers find businesses. Learn to clarify your brand, strengthen your message, create consistency, and use AI while keeping your business human and memorable.

AI is changing how customers discover, understand, and choose businesses, making a clear and recognizable brand more important than ever. In this practical workshop, Brand Strategy Advisor Taylor Boone will show local business owners, entrepreneurs, and nonprofit leaders how to clarify their message, create a more consistent customer experience, and use AI without losing the humanity that makes their business distinct. Attendees will explore why some businesses are remembered while others blend into the noise, and how small shifts in messaging, positioning, and brand consistency can make a meaningful difference. They’ll leave with practical ideas they can immediately apply to become easier to understand, remember, and recommend.

The views and opinions expressed by presenters in Santa Cruz Public Libraries programs are their own and do not constitute an endorsement by Santa Cruz Public Libraries or its member jurisdictions. 

Los puntos de vista y opiniones expresadas por los presentadores de programas en las Bibliotecas Públicas de Santa Cruz son propias y no constituyen en un respaldo o reflejo de la postura de las Bibliotecas Públicas de Santa Cruz ni de sus jurisdicciones miembro.